Sales and Marketing Plans
The sales and marketing plans developed by Mallot Creek Strategies Inc. can help companies discover efficiencies that will allow them to improve their sales and selling efforts. Components of a sales and marketing plan may include:
  • One-hour marketing plan
  • Strategic Workshops
  • Customer Strategies
  • Target Market Profile (including demographics)
  • Clear marketing objectives with specific strategies to achieve them
  • Product Launch Timeline Plan
  • Launch and Marketing Budget
  • Brand Management
  • Buyer/Seller Contact Initiation – (Retail/Foodservice/Industrial)
  • Sales Forecasting
  • Consumer/Category Research
  • Market Analysis and Forecasting
  • Promotion and Advertising Services
  • Trend Analysis
  • Market Reports
  • Industry reports

Before delivering any marketing service, the Mallot Creek Strategies Inc. process begins with an understanding of the client and the industry. We work to understand your business or new product idea and guide you through to solutions that make sense for your company.

Detailed plans are created to launch a new profitable product into market. We have extensive industry knowledge and experience in creating marketing strategies. The sales and marketing plan can identify distribution channel alternatives as well as price, promotion, and retail alternatives. Branding, image, and consumer loyalty considerations can be examined as well.

A market analysis can be used to help identify potential competition, barriers to entry, supplier & buyer power, threat of substitutes, and industry rivalry through category reviews. Category reviews include: market size and analysis, growth potential and current trends based on current consumer trends, product offerings, volumes and price points. In addition, overviews of the marketplace are created covering retail and food service channels, segments, key chains and groups.

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