Brand management



Description

In today’s competitive food and beverage market, it is more important than ever for companies to develop a strong brand identity that creates an emotional, meaningful connection with consumers and ultimately increases brand awareness and loyalty. Our Brand Management service includes a thorough analysis of the competitive market combined with a realistic assessment of the client’s capabilities, resulting in a Unique Selling Proposition and a sound positioning strategy. Additionally, our experienced consultants will develop an engaging brand communication strategy, formed by a consistent set of elements including brand name, language, logo, tagline, icons, colours, sounds, etc.


Unique Selling Points

  • Extensive experience developing, extending, managing and protecting consumer food and beverage brands
  • Profound knowledge of the food industry competitive landscape and access to market research and industry experts to provide feedback
  • Customized approach to achieve your goals within your budget
  • Combination of strategic brand/product development expertise with creative talent


Key Deliverables

  • Strategic discussion to align current market landscape with client’s capabilities (SWOT Analysis)
  • Recommendations on Unique Selling Proposition and positioning strategy
  • Logo/Brand Identity development including multiple creative options and revisions
  • Thorough research on trademark registration and web domain availability
  • Comprehensive set of brand elements provided in industry standard formats (.eps, .ai, .svg, .pdf, .png, .jpg)
  • Complete corporate guidelines document which includes logo rationale, accepted usage of brand elements, corporate colours and typefaces, etc.


How can we help you today?

Let us help you with any food industry related challenge. Ask us a question and one of our experts will be happy to assist you...