Rapid Launch® - New Product Development and Launch



Description

Rapid Launch™ is a unique product launch process that supports your internal resources to strategically launch products to advance business profitability. We facilitate the process with your key people to develop an operationally focused, well thought out launch plan. We place a lot of emphasis on preparation – better to invest time early on in the process than enter into a costly launch. We make sure you have all the tools needed to make knowledgeable decisions to move forward.


Unique Selling Points

  • Mallot Creek’s experience in product development and marketing spans over several decades
  • Rapid Launch™ reduces the lead time of product launches by organizing key decision making in an effective and efficient manner
  • Our operational understanding of facility and value chain requirements avoids costly and timely mistakes
  • Our well defined process leads your team through a set of critical decision making points that help to reduce the risk of launch failure


Key Deliverables

  • Strategic product development workshop to understand client and customer needs
  • Product category, trending and research to support decision making
  • Product design and formulation
  • Costing and financial analysis
  • Branding and packaging expertise
  • Sales and marketing plan
  • Launch plan including timelines and deliverables


How can we help you today?

Let us help you with any food industry related challenge. Ask us a question and one of our experts will be happy to assist you...